Overnight Marketing Cliquishness

January 16, 2014 / 0 ♥ / Comments

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One of the fun perks of being a part of La Salle Dance Company - Street’s Executive Board (as the Division Manager - Marketing) this year is I get to plan a team building for my committee. This is one of the best projects where I can bond with my committee, brainstorm and share ideas together, and build closer relationships with them so when work comes in our way, we already know how to work cohesively with each other using our strengths and capabilities in terms of marketing the organization in the funnest way ever. Although, it was partly sad that we were not complete because four (4) of my committee members were not able to attend due to school commitments. They missed out the fun, but I won’t let my term end without giving them the fun bondings I want them to experience.

At 7:30 AM, we all met up at McDonald’s UPad in Taft, then we headed to Green Lens Studio for our first activity which is… a photo shoot! Since we’re all fash (yes, i’m claiming it) and we love photo shoots, I included this in our program to start our day right.

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We named this set “Skinbeats” which explains music + semi-bare fashion. We thought of outfits that we would wear if, for example, we’re gonna go to a music festival under the scorching sun, like Coachella.
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Our photographer was no other than the amazing Ikat Gallardo (one of the former members of Marketing Committee and a two-year Division Manager - Production and Logistics)!

At 12:00 NN, we all headed to Bonifacio High Street to eat lunch and there, I gave them their first challenge.
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It was too hard for us to get over with the studio shoot, so we brought it outdoors, huehuehue!
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~ and we can’t stop, and we won’t stop…
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At 2:00 PM, we checked in at the Richmonde Hotel in Ortigas where we held the rest of the activities. We just had fun with the seminars we did. We invited two of our alumni members, Drew Sha (for Social Media & Events talk) and Trish Deluria (for Adobe Photoshop tutorial), and I’m very happy that they learned so much from the talks, especially with Photoshop!! I also showed to them the inspirational video messages prepared by our gorgeous women who are former Division Managers of Marketing, and they had so much insights from them.
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I can say that I am so blessed to have such amazing, talented, skilled, enthusiastic, hardworking, fashown, and most of all, loving kids in my very own committee. This school year indeed brought us to the toughest that we can ever get, and adding to that is the one that’s coming up in a few, but I know for a fact that we got each other’s backs and we’ll succeed and just celebrate all these. Together forever, I love you Fash Marketing Kids! This won’t be my last blog post about our committee cliquishness, haha! There’s more to come, says daddy. Why am I being cheesy?

This team building project of mine wouldn’t be possible without the help of the following awesomessss:

  • Agoda.com for the cheap One-Bedroom Suite price
  • Green Lens Studio for the discounted (New Year’s gift) studio rental
  • Christel’s car for the ride from Taft to The Fort
  • Ikat Gallardo for the awesome direction and photography
  • Richmonde Hotel for the nice and spacious suite, and the additional holiday discount
  • Drew Sha for the Social Media & Events talk
  • Trish Deluria for the Adobe Photoshop tutorial
  • Division Managers Elaine Dagoy, Alexi Bautista, Donna Villasanta, Rash Leaño, Ella Fortun, and Ally Javier for the inspirational video messages
  • and my Fash Marketing Army for attending and just having fun!


Irreverence - Fifth Code’s 10th Release

January 16, 2014 / 0 ♥ / Comments

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I never had the chance to own at least a piece of Fifth Code. Why? Well aside from me being always late (wahaha!), it’s because every collection is always a sold-out. That’s how in demand Fifth Code is (and will always be).

The man behind Fifth Code is a simple, young, and down-to-earth designer but with the wildest and craziest ideas ever - meet Lorenz. Lorenz Namalata is a student at De La Salle - College of St. Benilde and is about to graduate in a few months! He is also a part of The Philippine Star’s Young Star: Batch of 2013. His works have been featured in fashion spreads/magazines such as Preview and Garage, and worn by young personalities like Julia Barretto.

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I was able to read Raymond Ang’s (Young Star Editor, The Philippine Star) Plead The Fifth article about his interview with Lorenz and from there, I got the message of Fifth Code’s latest collection.

The idea of having the crocodile faux leather snapbacks along with the snake-skin prints on the sweaters really just happened organically. Aside from the snake skin being a huge trend for S/S 2014, I really wanted to incorporate snakes because I like the brand to be embodied by their traits, how they’re very cunning and they’re just in it for the kill!

My aim all the time when I design anything is to make my customer feel good or confident when they wear my stuff, I just want them to wear this and feel like they stand for something bigger — and that’s being headstrong and unapologetic about their individuality. Irreverent for sure!" - says Lorenz. See more at http://www.philstar.com/young-star/2014/01/10/1276915/plead-fifth.

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Irreverent Sweater (P1,500.00); Black Croc Faux Leather Cap (P600.00)
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Front Snakeskin Print with Raglan Sleeves Sweater (P1,900.00)
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Snakeskin X Camo Sleeves Print Sweater (P1,700.00); White Croc Faux Leather Cap (P600.00)
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Definitely a youthful brand to watch out for. This is what makes Lorenz Namalata a certified Young Star. #cheesy

FIFTH CODE 2014 SWEATERS
Collab with Jake Ruiz
Photographer: Nikki Ruiz
Models: Carlos Laurel, Marco Estella, and Michael Angeles
Videographer: Ralf Lagleva
HMUA: Celest Lavina
Clothes and Styling: Lorenz Namalata


Check out Fifth Code on www.fifth-code.com.

**I do not own any of the photos above.


Stan Smith is back!

January 16, 2014 / 0 ♥ / Comments

ADIDAS ORIGINALS BRINGS BACK THE STAN SMITH
The iconic shoe is set to return in Spring/Summer 2014

A global fashion icon is reborn in Spring/Summer ‘14 as the legendary Stan Smith returns from its sabbatical. Removed from the shelves for the past few seasons, the classic silhouette has been re-invigorated and updated for the modern day, while still staying true to the look and shape of the original.

Since its debut as a tennis shoe, the Stan Smith has made its way from the tennis court to the street, becoming adidas’ best-selling shoe of all time, with over 40 million pairs sold. American tennis icon Stan Smith began wearing what was the world’s first ever leather tennis shoe in 1971, when he won the US Open on grass and the Davis Cup on clay with the American team. In 1972 he won Wimbledon wearing the classic adidas shoe.




Originally introduced and developed for the French tennis player Robert Haillet in the mid-1960s, the name of Stan Smith was added to the tennis shoe, alongside Haillet’s, at the start of the 70s, before it was designated as the signature sneaker of the American sporting icon in 1972.

The Stan Smith is available in leading adidas and Urban Athletics stores in the Philippines this January 2014.

Find out more about adidas at facebook.com/adidasPH.


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